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Eye Tracking:Web and App UX

Eye Tracking:Web and App UX

SensoMotoric Instruments
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UX TesTing The Usability team at Zalando deci- ded to use the SMI RED-m remote eye tracker for usability tests of the Zalando web portals and SMI Eye Tracking Glas- ses 2.0 for tests of the mobile websites and apps. The goal of the eye tracking tests is to evaluate whether users are addressed with well-tailored content. Are they overwhelmed by information on certain channels? Which elements are competing for attention of the user? Whic

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