SITUATION: The largest owner of mid-priced long-stay hotels in the U.S. was considering a move to go public. They wanted to dress up their brand to optimize market value. They hired The InSite Group to refresh their image across nearly 700 properties nationwide. Exterior signage was an important part of their overall refresh. The speed of the image conversion was important due to the impending IPO. PROCESS: ? Total turnkey project

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