Visit www.SalesWingsapp.com Expo-Genie - Success Story Expo-Genie is a simple, modern and affordable trade show software. It saves event planners and conference organizers time and money by streamlining management processes and replacing manual and traditional planning methods (such as spreadsheets, PDFs, calls and emails) with an integrated CRM solution. Quick Facts Industry Event software Sales Team Size 2 Challenge Poor view on leads’ sales-readiness. Concretely a lack of visibility on leads’ behavior after outbound email actions (black box), making sales prioritization ineffective. Solution Accelerated marketing and sales funnel thanks to lead scoring and website tracking taking place even several weeks after initial contact, combining Sal

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