4GEE at work case study 1. EXPERIENTIAL MARKETING AGENCY ACCELERA TES CREA TIVE PROCESS Customer’s challenge Explaining ideas is a tough business to be in. Sarah Payne’s role is to help leading brands – like Sony Pictures Releasing and UEFA – by dreaming up imaginative ways to make them even better known. But before she can create the buzz, she has to sell the concept. “When I’m in front of clients I need to show them my ideas and pull up

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