Case Study

Excentus Taps agileEMAIL To Pump Up Loyalty and Reward Programs

Excentus Taps agileEMAIL To Pump Up Loyalty and Reward Programs

Pages 7 Pages

How Boden Increased Revenue by 2000% with Email Personalisation Improving click rate and revenue per email through contextual marketingBackground Boden has grown in leaps and bounds since the first range took shape on Johnnie’s kitchen table back in 1991. In the early years Boden changed British perceptions of mail order shopping, meeting the needs of customers who wanted quality clothing for the whole family. In the late 1990s Boden embrac

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