The Power of the Synergetics Business Assessment Process Featured Case Study EXCEL POLYMERS Case Study 1 The Situation In 2008, with the global downturn in the economy and raw material prices for rubber-based polymers skyrocketing, sales volumes were down, costs were up, and manufacturing utilization was diminishing. With its earnings down well below budget, Excel Polymers found itself on the verge of breaking its lending covenants and headed towards insolvency. Management had considered passing the cost increases on to their customers but had not done so, for fear of losing more business. Instead, they chose to focus on a top line growth strategy, filling existing manufacturing capacity. They ap- pr

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