Case Study: Evolving Marketing Mix From Paid Advertising to SEO Result Monthly prospective client inquiries grow from under 20 to over 300 during a 3- year engagement. Investment $3,500-$12,000/month split between PPC, directory advertising and SEO. Client Mid sized firm with statewide practice in one of the largest states. The firm exploits a very specific, underserved market niche. SummaryThis is a long standing Mockingbird client who has experienced massive growth by a)identifying and attacking an underserved market and b)constantly evolving a mix of multiple channels (SEO, Google Ads, Bing Ads and Avvo) to drive a slow but steady increase in potential customers. Marketing Tactics The primary take away from this case is the constantly evolving mix of SEO versus advertising. During the e

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