Evaluating the Impact of a Gynecological Cancer Campaign Challenge Gynecological cancers—including cervical, ovarian, uterine, vaginal and vulvar cancers—are responsible for nearly 100,000 new diagnoses and more than 30,000 deaths in the United States annually. However, the signs and symptoms are often vague and easy to ignore. In 2009, the Centers for Disease Control and Prevention (CDC) launched a new public service campaign in order to increase awareness of gynecological cancers and encourage women to see their doctors. CDC’s Inside Knowledge public service campaign included television, radio and web advertising directed at women ages 40-60 as well as posters, print materials and training for healthcare providers. The PSAs began to air nationally in fall of 2010. CDC contracted with Bat

Join for free to read