Share this Travel & Transportation “IBM Services, IBM Garage and IBM Cloud meant access to truly world-class expertise and best practices, backed by IBM’s aviation experience, and integrating all of that into our digital transformation.” —Takhliq Hanif, Head of Group Enterprise Architecture, Technology and Innovation, Etihad Airways Business challenge Etihad Airways’ online check-in process no longer met its expectations for performance, ease of use and reliability for its global customers. How could the company create a more seamless, integrated and personalized digital experience? Transformation Etihad Airways wanted to enhance customer experience by introducing greater ease, speed and personalization into the digital elements of air travel. Working with IBM ® ServicesTM

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