Etihad Airways used the Visa Analytics Platform to run three targeted marketing campaigns aimed at boosting cross-border spend among co-brand cardholders. By analyzing daily data, Etihad personalized spend goals and rewarded cardholders with bonus miles. The campaigns led to a 127% YoY increase in international spend among targeted users, with 20% of respondents being first-time cross-border spenders. The initiatives yielded returns of up to \$98 per \$1 spent and allowed Etihad to benchmark performance and tailor offers based on destination trends and cardholder behavior.

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