CONSUMER GOODS AND RETAIL CASE STUDY ETERNAWatchmaking craftsmanship with 3DEXPERIENCE Will the market for traditional watches fall victim to the arrival of high tech “smartwatches”? According to Citigroup, the answer is no. In a 2013 research paper entitled “Smart or Good Looking: Watches”, Citigroup concluded that the two types will likely coexist because consumers buy watches for different uses. So while wearable technology attracts tech

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