Ess Erman Int Ernat Ional a utomot Iv E w Ith Pro vI d Eo ™ Pr E-r oll Case Study: Esserman International AutomotivePancho Diez Rivas, General Manager for Esserman International Automotive, was concerned about the expense of TV advertising in Miami and he was looking for a formula for a new approach. Pancho worked with UnityWorks Media and substituted $100,000 of traditional media for $18,500 in pre-roll campaigns to test the effectivness

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