ESE Direct approached Infinity Tracking to help them track their calls and measure what calls were driving their PPC conversions
ESE Direct approached Infinity Tracking to help them track their calls and measure what calls were driving their PPC conversions
1 PagesCASE STUDY: ESE DIRECT ESE Direct approached Infinity Tracking to help them track their calls and measure what calls were driving their PPC conversions. THE CLIENT ESE Direct are a retailer of industrial equipment, selling direct through their 400 page catalogue and website, www.esedirect.co.uk. The large product range at ESE Direct includes shelving, trolleys, cabinets and many more products that are used in industrial and commercial environments. THE CHALLENGE ESE Direct wanted to track the customer orders they receive over the phone and the visitors to their website. They had no measures in place and needed to estimate which PPC keywords were driving conversions. As they had no idea which calls were becoming leads, they were unable to measure their marketing spend and therefo
