Case Study

Epson builds market awareness of authentic product through implementation of Izon anti-counterfeiting solution

Epson builds market awareness of authentic product through implementation of Izon anti-counterfeiting solution

Case Study Izon ® Epson builds market awareness of authentic product through implementation of Izon ® anti-counterfeiting solution Epson developed new strategy to target unauthorized distributors in key countries and build market awareness of authentic product. A De La Rue Izon ® anti-counterfeiting solution was implemented, featuring a layered approach. The solution included: • overt authentication security label with covert layers integrated • customized communication program throughout value chain • established enforcement program with consistent audit processes As a result the level of counterfeiting has dropped from 20% to virtually 0%. A gain in revenue and earnings has been realized. Epson has seen increased brand loyalty and consumer trust. Impact of Counte

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