Case Study Izon ® Brother Industries selects Izon ® and Traceology ® as part of a comprehensive anti-counterfeiting solution Impact of Counterfeiting The Imaging Supplies Coalition (ISC), a group of Printer OEMs that have joined together to protect their customers by combating illegal activities in the imaging supplies industry, estimate that “Global counterfeiting of supplies costs the industry around $3.5 billion (€2.7 billion) per year” In 2012, Brother Industries, Ltd. (Brother) engaged on a global initiative to upgrade its anti- counterfeiting efforts to protect its laser and inkjet supplies from illegal counterfeiting, as some customers experienced poor performance or product failure due to not being able to distinguish between genuine Brother consumables an

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