Entertainment Weekly/Advertiser’s Promotion Product: PZ-524, bubblegram with center tray Marketing Objective: Educate and then sell ad space in Entertainment Weekly Magazine The PZ-524 Bubblegram was filled with a portable headset. The attention grabbing ad vehicle then communicated its “Listen to This” music, books, and video games section by highlighting the demographic of its reader. It then lists the dates of its remaining 2006

Join for free to read