1 ENHANCING REDEMPTION PROCESSES, SIMULTANEOUSLY STRENGTHENING PRODUCT TRACKING THROUGH ACCESSREAL How does i-Sprint's AccessReal solution help Bayer HealthCare Limited, affiliate of the global pharmaceutical company, Bayer AG, in Hong Kong to fight against counterfeit medicines? ORGANIZATION PROFILE: o Business Category: Life Sciences, Pharmaceuticals o Size: 87 countries, 103,824 employees worldwide o Bayer is a life science company with more than 150-year history and core competencies in the areas of healthcare and nutrition. Placing great focus on research and development activities on preventing, alleviating, and treating diseases. BUSINESS ISSUES: o Lack of identifying features to help patients recognize original products. SOLUTION: AccessRe

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