Products Industry Financial Services – Real Estate Profile Connell Equipment Leasing Company (Connell), a division of Connell Finance Company, Inc., is one of the nation's largest independent lessors of material handling equipment, with over 12,000 pieces of equipment on lease or in inventory. Company Size 150 Employees Location Berkeley Heights, NJ Enhancing Equipment/Inventory Management with Salesforce Communities T H E C H A L L E N G E §? Connell takes possession of forklifts and other equipment when they come off lease from customers. §? Today, they sell this inventory via website, www.usedforktrucks.com §? The current site is very basic, offering limited ability for customers to interact with Connell. As a result, inve

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