CASE STUDY “All You Need to Know”:Enhancing Engagement,Communication and Knowledge Management for a trade and services association. About CUCM: Credit Union Central of Manitoba (CUCM) is the trade association for Manitoba’s credit unions, providing services in areas of capital and financial management, banking services, product and service research and development, consulting, and advocacy. CUCM serves Manitoba’s credit unions by providing leadership and ensuring the delivery of high-value products and services that help them achieve their vision by: Helping Manitoba credit unions meet their strategic and operationalRepresenting and advocating for Manitoba credit unions, globally, nationally and locally; and Promoting co-operative principles to facilitate co-operative action. BUSINESS SITU

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