Emarsys technology enabled Japan Centre to develop deep, data-driven customer insights that transformed their engagement strategies along the entire customer lifecycle and boosted uplift through enhanced customer loyalty. +54% Uplift from Abandoned Cart programs +380% Growth in lead conversion rates JAPAN CENTRE: SUCCESS AT A GLANCE ENHANCING CUSTOMER LOYALTY: COMBINING VALUE CONTROL WITH STRATEGIC SUPPORT AI driven algorithms defragmented and unified customer data across all touchpoints, transforming Japan Centre’s customer database into dynamic segments according to brand interactions and value. Real-time reporting, and statistically proven value indicators derived from control groups, enabled Japan Centre to rapidly assess and build on successful campaigns, resulting in signific

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