An organization of PTC’s size, structure, and complexity has to be very thoughtful and methodical whe to evaluating new technology. The PTC team put a tremendous amount of diligence into their resear through evaluation processes with numerous vendors over the course of several months. Challenge That matched their team's mentality of ‘data-driven everything’ . Adaptable enough to keep up with how quickly their category evolves. That combined the po intent data with an powered platform The PTC Team Needed A Solution: PTC is a global software company transforms how companies create and service products. On a mission to lead the digital transformation of marketing, they looking for a solution that combin account-intent programs with AI to deliver an industry-leading digi experience th

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