Case study: Engagement Strategy Development at Anthony Nolan managementcentre.co.uk/case_studies/engagement-strategy-development-anthony-nolan/ Anthony Nolan is the leading UK charity working in the areas of leukaemia and haematopoietic stem cell transplantation. It recruits individuals to a national donor 1 / 5register and carries out research to help make bone marrow transplants more effective. Their vision is to save and improve the lives of everyone who needs a stem cell transplant. To succeed in this ambition, they decided to improve in a number of key areas: build significant income growth; develop stronger stakeholder relationships, including transplant centres and policymakers; invest in staff development; and promote better engagement with supporters. As part of that transformatio

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