Case Study

Engagement and Leadership at Royal Bank of Scotland

Engagement and Leadership at Royal Bank of Scotland

Enabling a new business strategy Engagement and leadership at the Royal Bank of Scotland Group Since the financial crisis in late 2008, the RBS Group has invested in a business strategy to return it to standalone strength within a five-year time period. Stephen Hester, RBS Group’s CEO, explains the core of this new strategy: “We aspire to be focused and purposeful in pursuit of RBS Group’s three principal goals: • To serve cust

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