In a nationwide class action, the manufacturer’s counsel retained Cornerstone Research and an academic expert to respond to the damages analyses and a survey submitted by the plaintiffs’ experts. In a nationwide class action against a leading household appliance manufacturer, the plaintiffs alleged that one of the defendant’s models was labeled with an ENERGY STAR logo even though it did not meet the required standards. The plaintiffs claimed that they had higher energy costs than advertised and paid a price premium for the logo. In rebutting the damages analyses, Professor Hitt showed that the plaintiffs’ experts failed to account for individual differences. Defense counsel retained Cornerstone Research and Professor Lorin Hitt of the University of Pennsylvania, to evaluate whether the ec

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