A food manufacturer retained Cornerstone Research and a marketing professor to design and implement a nationwide survey to assess consumers’ purchasing behavior. A food manufacturer retained Cornerstone Research and Professor Dominique Hanssens of the University of California, Los Angeles, to address class certification issues related to consumer behavior. The plaintiffs alleged that the manufacturer mislabeled the amount of food in the packaging. Professor Hanssens opined that the wide variety of factors influencing consumer purchases undermined the plaintiffs’ assumption. Professor Hanssens designed and implemented a nationwide online survey to assess the behavior, recollection, and satisfaction of the manufacturer’s customers. His analysis of the survey results showed that a variety of

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