Case Study
Energising the expansion of a confectionary
Marketing & Promotional Effectiveness, Media Value Measurement & Advertising Intelligence Energising the expansion of a confectionary giant for 10 years 400% increase in sales in 9 years Insight-led media and promotional and shopper planning Better media intelligence Client objectives This leading confectionary company came to us in 2006 with ambitions for growth in the UK. They sought to understand the ROI from their med