Enabling Fluid Professional Services Delivery Introduction Professional services firms face the dual challenge of helping their customers to adopt new practices, while needing to undergo the same changes within their own business. While on their path to recovery from the COVID-19 outbreak, professional services firms must take every opportunity for rejuvenation, positioning themselves for what many are calling the "new normal." A crisis of this magnitude had the potential to null and void business mega-trends such as digital transformation, but we have seen the opposite. Digital businesses have proven more resilient in the crisis and look set to recover more quickly. IDC research shows that many businesses are indeed using the recovery phase to reinvent themselves, rath

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