MoneySuperMarket.com (MSM) is the UK’s leading price-comparison website. Its online service enables consumers to compare financial products simply and quickly. MSM strives to help consumers make prudent financial choices and switch to better-value products than those the consumer is already using. In 2015, the company achieved revenues of £281.7 million for the full year . The MSM website covers a wide range of products, including car, home, and life insurance as well as financial products such as credit cards, loans and mortgages. It also includes home services such as energy, broadband and mobile. The company’s TravelSuperMarket (TSM) brand primarily offers price comparisons for holidays, car rental, flights, and primarily, hotels. MSM collects data on offers and presents

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