EMT Madrid www.emtmadrid.es Industry Public Transportation Partner BABEL Sistemas de Información General Ramírez de Madrid 8 28020 Madrid Spain www.babel.es Alvaro Carrillo alvaro.carrillo@babel.es Tlf.: 917452370 Goals and Challenges La Empresa Municipal de Transportes (EMT) de Madrid is a corporation owned by the Madrid City Council. It is responsible for the urban public transport service in the city of Madrid. There were two primary reasons why EMT began the website project: The company wanted to change its corporate image—modernization and renewal was necessary for this The company wished to implement an ambitious strategic plan system, which included incorporating a content management system to help support EMT‘s management The main challenges

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