E M P O W E R I N G P A T I E N T S T O C O N T I N U E T R E A T M E N T F O R O A B THE CHALLENGE Finding relief for OAB symptoms can be a long, frustrating journey. The majority of patients cycle through multiple oral medications without satisfactory results. 50% of patients discontinue treatment and many give up on treatment entirely. Patients are often not aware of other treatment options. Hence, patients tend to “settle” for just coping with their symptoms. OUR SOLUTION Capgemini Invent approached this challenge by creating a multi-platform, unbranded campaign that was designed to engage, motivate, and educate OAB sufferers about their treatment options. THE IMPACT Our solution proved successful in the following ways: • Ave

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