Empower creativity with automation Case Study Customer Profile British fast fashion retailer offering the latest trends and seasonal styles Market Challenge Provide an exciting and relevant experience to a young, demanding and technologically savvy audience that inspires brand loyalty. The brand required a comprehensive approach that covered all key customer touchpoints, from product selection and presentation through to search, filtering and choice of promotions. PrettyLittleThing needed a platform that enabled automation to take care of the heavy lifting, while giving its in-house merchandisers the freedom to manually curate pages as needed. Our global operation has many complexities and Fredhopper’s technology is able to cope with these demands. Search functionality has improv

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