Case Study

Emmis & NextRadio - Data Monetization

Emmis & NextRadio - Data Monetization

99% UPTIME IN THE CLOUD VISUAL SOLUTIONS: DATA MONETIZATION Introduced by Emmis, NextRadio is a smartphone app that connects over-the- air FM broadcasts with the internet to give users an enhanced radio listening experience including album art and program information as well as station feedback and other interactive features with the touch of a button. Introduced in August 2013 by an unprecedented deal between the radio industry and Sprint, it is now compatible on most Android phones in market. THE OPPORTUNITY Traditionally, radio broadcasters and advertisers have known relatively little about their audiences. The companies that provided this information did so with limited data and a small sample size. NextRadio has an installed base of several million devices which solved par

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