EMD Serono: Navigating a Changing Sales Environment
EMD Serono: Navigating a Changing Sales Environment
2 Pages“With everything that’s rapidly changing due to COVID-19, there’s going to be a need for new data and new ways to engage our customers. Emails can’t be the only thing anymore,” says Joel VanderMeulen, EMD Serono’s senior director of commercial strategy and operations for neurology and oncology . VanderMeulen elaborates, “We know that networks are consolidating and there’s a real need to understand those connections between those networks. Those systems, those connections, those networks will be a part of [how we engage with customers in the future.]”
