Embracing the Voice Revolution How iReachm’s Speech-to-CRM Bots Are Automating Away One of Sales’s Most Pervasive Pain Points THE COMPANY Doing business in a small country has its share of perks. Concentrated markets, more uniform personas, and lower barriers to entry can provide an edge, especially for newcomers still honing their product-market fit. But for iReachm (ireachm.com) , a fast-growing telecom solutions company in Europe, basing operations in the team’s native Belgium offers a different benefit: it’s like living inside of a crystal ball. “One of the great things about Belgium is that the countries around us—the Netherlands, France, and the UK—have traditionally been a few years ahead of us in terms of technology,” says Peter Staveloz, CEO and co-founder of iReachm.

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