Case Study
Embedding Values & Principles
© Steps Drama Learning Development +44 (0) 20 7403 9000 / mail@stepsdrama.com www.stepsdrama.com Embedding Values & Principles Objectives Pfizer is a research-based pharmaceutical company which discovers, develops, manufactures and markets innovative medicines for humans and animals. To understand the essence of its own success, Pfizer conducted extensive research into employee perceptions of the company and its phil