Embarking on a journey for innovation and new growth AN OTRAVO CASE STUDYOTRAVO is already one of the largest online travel agencies in Europe with over one million segments annually. With long-term plans for growth and expansion, it wanted to build the fastest, easiest, and most comprehensive online travel products and best customer service experience in the Netherlands and Belgium. Powered by the flexible solutions of Sabre, bookability is at 95 percent, customer satisfaction has improved by 20 percent, and turnover is up 40 percent. Bob Rus is fixated on it, fascinated by it, and fiercely protective of the customer experience at OTRAVO. Rus believes that offering online travel shoppers speed, superior choice and ease – providing the best customer experience – is the key

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