SPECIALTY Challen ge SUCCESS STORY Elite Medical Revenue Solutions Billing Experts Urge Clients to Switch to Kareo Billing Paul and Betty Ordonez had learned plenty during their careers in the corporate world and by 2015, were ready to start their own business. They launched Elite Medical Revenue Solutions (EMRS) with Paul serving as CEO and Betty as COO. Beyond offering standard billing services, they wanted to show physicians how to maximize profits using business technology. Challenge: Client Integration Just four years after they opened their doors, their client base has dramatically increased, and they have hired additional staff. The Ordonezes say a major factor is having the right technology partner. “Our first billing software was a Kareo competitor, ” Paul says. “We ran in

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