Case Study
ELIN UP Rewards Case Study
Mobile Payments Loyalty Card RoadCube POS. A leading company in the energy sector in Greece. We have total +2,1% higher basket value after 4 years running a loyalty system. Average Basket Value We increased the average customer retention up to 12% for all the gas stations that participate and we continue increasing this metric every single year. Customer Retention Rate Having 3 different ways (card, app, POS) to get points made it easier for the consumer to select his own way and learn the program faster (1 week learning curve) Customer Learning Curve We combine traditional loyalty card with mobile payments at the pump and with tablets near the pump. The result is a powerful combination that make customers happy all over Greece and increase customer engagement up to 5% every year.