SUCCESSKIT.IO Lab tech startup, Elemental Machines, improves advertising click rates and leverages targeted examples of success in sales cycles thanks to SuccessKit. Situation Cutting-edge laboratory monitoring company, Elemental Machines, was relying on a single Case Study they had developed internally to support sales and marketing. They were having trouble finding the time and resources to create more. Recognizing their clients’ success was one of the strongest tools for demonstrating the value of their technology, Elemental Machines decided to prioritize development of more Case Studies. “Right now we’re introducing a relatively new technology,” said John Morgan, Director of Marketing at Elemental Machines. “We’re getting early adopters but not yet getting that mainstream

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