Case Study
E.Leclerc Avermes Moulins (F)
Retail, where are we heading? !e new 7,500m2 E. Leclerc hypermarket answers this question from its location in the north of Moulins, a commune in central France with a population of around 20,000. !e future is uptrade. !e planning stages for the shopping centre lasted 10 years and it now covers a total of 20,000m2, with E. Leclerc as the flagship store. Jean- Paul Oger, manager of E. Leclerc in Moulins, was the driving force and key decision-maker behind the vast project with capital expenditure of €50 million. !e retail genius is a man of energy and enthusiasm, above all for architecture and new ideas. He set out to create a high-class retail complex with clear lines and structured surfaces. Together with his team, Jean-Paul Oger travelled the entire world to seek and find new retail insp