Case Study

Eko Music Group: Tunes into fast-changing consumer preferences with timely, granular analytics insights

Eko Music Group: Tunes into fast-changing consumer preferences with timely, granular analytics insights

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Share this Established in 1959 and headquartered in Recanati, Italy, Eko Music Group is the Italian leader in the production and distribution of musical instruments, with particular emphasis on guitars. The company’s 120 employees delight the country’s music lovers with 70 different brands of instruments and a wide array of music-related services and entertainment. Business challenge Eko Music Group aims to deliver high-quality experiences on every touchpoint—but time-consuming month-end reporting increased the risk of stocking out of products, especially on the digital channel. Transformation The company worked with IBM ® Business Partner Info Consulting to deploy a centralized business intelligence platform, enabling it to rapidly collate and drill down into its operational d

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