CASE STUDY BUSINESS CHALLENGE eHarmony launched a new “offline” service, eH+, to target busy professionals unable to effectively balance the management of relationship opportunities through eHarmony’s traditional online dating service. The new eH+ service required a sales team to sell the personal eH+ Matchmaker service at a premium price. With each salesperson working anywhere from 1,000 to 1,200 leads per month from a variety of sources

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