Challenge: Gilson Graphics took another massive leap forward as a full-service integrated marketing solutions provider a few years ago when it moved straight to the front of digital printing’s leading edge, installing the nation’s fi rst Fuji high-end, cut-sheet digital inkjet press. Another innovation soon followed: the fi rst Fuji high- end, web-fed inkjet press in the world. The potential for marketing service enhancements was tremendous since Gilson could now off er customers even more dynamic options for campaign collateral. First, the presses’ print-on-demand digital capabilities freed customers from using (or recycling) outdated print materials stored in Gilson’s warehousing fulfi llment center. The equipment also made larger runs of variable data more practical, accomm

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