Case Study
Ecosia
EcosiaEcosia is a search engine that donates 80% of its revenue to a tree planting program in Brazil. Geckoboard had the opportunity to chat with Piotr Drozd, Head of Growth and Analytics at Ecosia. Piotr shared with us how data driven marketing is taking Ecosia to the next level.Could you tell me a little bit about Ecosia and your role there? Ecosia, or as we like to call it, the search engine that plants trees, is a social business, which means that our long-term vision is to have the greatest positive impact per Euro (or Dollar) on Earth’s environment. We execute on it by donating the vast majority of our revenue to a tree planting program in the Brazilian Atlantic Forest and our mission is plant at least million trees by the end of August 2014. Technically speaking, our o