Case Study

Casper

Casper

Pages 4 Pages

Casper We’re a tech-enabled company and believe easy access to data is crucial. We’ve got very high standards for product, marketing and customer experience and in order to maintain those high standards, responsiveness is paramount to the teams. Geckoboard is a fundamental tool that we use to monitor long-term and short- term performance in order to guide our teams on a daily basis in real-time and make the results of their efforts visible to everyone. Based in New York City, Casper launched in April 2014, and has received $15 million from venture capital and angel investors, including rapper Nas and tech- fanatic Ashton Kutcher. Casper is the mattress company that believes everyone deserves a great night’s sleep, and according to Business Insider, they’re “making mattresses sexy” . It loo

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