Belk Partners with iCrossing and Kenshoo to Drive Triple-Digit Increase in Conversion Rates via Intent-Driven Audiences
Belk Partners with iCrossing and Kenshoo to Drive Triple-Digit Increase in Conversion Rates via Intent-Driven Audiences
2 Pages“ Partnering with iCrossing and Kenshoo, we utilized insight from our search campaigns to inform our social strategies, which produced even greater results. This moves beyond remarketing, and helps identify top brand loyalists based on their previous actions searching for the Belk brand and the products we sell online.” Belk Partners with iCrossing and Kenshoo to Drive T riple-Digit Increase in Conversion Rates via Intent-Driven Audiences CASE STUDY — Jon Pollack, EVP Marketing, Sales Promotion, and eCommerce, Belk BACKGROUND Belk, Inc. is a mainline American department store company with nearly 300 stores in 16 Southern states. The company seeks to be the department store of choice by providing superior service and merchandise that meets customers’ needs for fashion, value and qual
