KEY FACTS Population = 4.8 million Area Covered = 16,700 km 2 Calls = 2,500 per day Vehicles = 240 ABOUT EMAS East Midlands Ambulance Service NHS Trust (EMAS) provides emergency ambulance response for six English counties. EMAS operates from two Emergency Operations Centres (EOCs) and over 60 ambulance stations. THE CHALLENGE The Ambulance Response Programme (ARP) was in the trial stage for three UK services, and emerging findings outlined a change in demand categorisation and response time standards. EMAS and its commissioners needed to understand the impacts that ARP could have, and to quantify the resourcing profile required to meet new standards. Alongside this, there was a need to identify operational efficiencies, understand their potential resourcing and per

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