Michelin, a global leader in tire manufacturing, is transitioning toward software-driven growth with its advanced simulation software, TameTire, which predicts tire performance for automotive manufacturers and motorsport teams. To protect its intellectual property and improve customer responsiveness, Michelin sought a reliable software licensing solution. After challenges with a previous provider, it adopted Thales’ Sentinel platform, a cloud-based licensing system that simplified deployment, enhanced security, and reduced licensing time from a month to less than a day. This efficiency allowed Michelin to focus on innovation, boost revenue from software, and strengthen its position as a technology leader.

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