Case Study

Earth Hour: 60 Minutes, 154 Countries and Territories, One Uniting Website

Earth Hour: 60 Minutes, 154 Countries and Territories, One Uniting Website

Pages 2 Pages

Earth Hour is a non-government organisation (NGO) that mobilises people to take positive action for the environment. Its parent company is World Wide Fund for Nature (WWF). Global coordination is largely united by an online portal, www.earthhour.org, that connects and encourages participation in a one hour “lights out” campaign in March each year, which includes iconic global landmarks such as the Empire State Building, Eiffel Tower, Petro

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