Case Study
eam Selling Into Major Accounts
CASE STUDY www.ithakaleadership.co.uk :: 0845 496 4548 Courtaulds is an iconic company founded by George Courtauld in 1794 as a textile business. Its name became synonymous with man-made textiles and it moved into other areas of chemical and polymer manufacture through merger, acquisition and joint ventures. Today, Courtaulds Textiles is Britain's largest producer of lingerie and underwear. It markets its products under leading retailer